Alter Ego SA · South Africa

Opportunity is everywhere.
Brand identity, activations, and the crews that bring your vision to life — nationwide.

Alter Ego SA is founded on the ideal that opportunity is everywhere. We impact the trajectory of other young entrepreneurs and forge meaningful partnerships with organisations that are doing profound work to empower people. Our holistic marketing and branding capabilities take you from strategy to deliverables. Let's craft your brand identity, develop your digital presence, execute your latest product launch, or promote your offering on the ground, so that consumers can be as excited as you are about your vision.

Our story

Alter Ego Promotions and Events

Since 2014, Alter Ego Promotions and Events has helped brands show up where their audiences already are — with teams who are briefed, presentable, and accountable.

Explore Alter Ego

Work we've delivered, stories from our network, and partnerships we're building.

From the blog

Perspectives on purposeful branding, converting activations, and partnerships that scale.

Services

Brand activations and branding — what does that mean?

Click through for how we approach on-ground activations and full brand development.

Promotions platform

On-the-ground work we book every week.

Trained teams when stores are busy and deadlines slip—sampling, launches, live layers and the follow-through that keeps quality stable.

@alteregopromotions

Brand activations

Sampling desks, mall builds, roadshows and flash setups — teams briefed on your legal lines, talk track and pace.

High-traffic zones become trial zones: staff who can explain the offer once and close the approach.

Ambassadors & promoters

Hosts and floor teams for launches, weekends and tours — presentable, bilingual where needed, briefed to convert.

Eye-level representation: warm greeting, tight pitch, natural upsell — never robotic.

Live entertainment

Buskers through to billed acts when you need sound, presence and a focal point — beyond flyers and static displays.

Sets that hold a crowd when competing noise would swallow a weak performance.

Campaign logistics

Rosters, sizing, packs and check-ins so multi-store or multi-city programmes feel like one brand, not four crews improvising.

One standard across regions: same briefing asset, same on-floor expectation.

Live

Open gigs — preview

Talent: apply on Open gigs. Clients: book campaigns via Book staff — this strip is a preview only.

Nothing open right now. New briefs land here first.

Rate bands by role.

Hover or focus a role for a one-line read on where it fits.

Tester / Merchandiser

In-store testing, channel missions, shelf and display execution.

R 180/hr floor · billed to client
Talent minimum take-home R 135/hr

Fixture discipline and channel feedback — what the shelf looks like, not what the slide deck says.

Waiter / Service

Waitron, bar, floor and banquet service for launches, retail events and hospitality runs.

R 180/hr floor · billed to client
Talent minimum take-home R 135/hr

Floor presence under pressure — silver service, bar support and guest experience without dropping the pace.

Promoter / Ambassador

Activations, sampling tables, hosting and greet.

R 250/hr floor · billed to client
Talent minimum take-home R 188/hr

First impressions in seconds — sampling and hosting that earns a pause, not a brush-off.

Busker / Live Performer

Acoustic sets, ambient performance, walk-up acts.

R 500/hr floor · billed to client
Talent minimum take-home R 375/hr

Live acoustic texture without a touring rig — atmosphere shoppers hear before they read the logo.

Makeup artist

Beauty, editorial, runway and event looks — brief-led kits on site.

R 600/hr floor · billed to client
Talent minimum take-home R 450/hr

Looks that survive HD and hot lights — kit choice, hygiene and touch-ups on schedule.

Photographer

Campaign, product and portrait shoots — studio or location.

R 800/hr floor · billed to client
Talent minimum take-home R 600/hr

Lighting discipline and shot lists — stills that match the treatment, not just the lens cap.

Model

Lookbooks, runway, brand campaigns, stills and showroom.

R 2 000/hr floor · billed to client
Talent minimum take-home R 1 500/hr

Silhouette and presence for camera and runway — brief-led looks, call times and usage nailed.

Artist / Headliner

DJs, MCs, headline billing, mainstage slots.

R 3 000/hr floor · billed to client
Talent minimum take-home R 2 250/hr

Peak moments and main-stage energy — DJs, MCs and acts sized for the room.

Take a journey with us.

Strategy, branding, activations and the talent to deliver — one team.